UI/UX Strategy & Research
User persona development, competitor UX audits, Jobs-to-be-Done framework mapping, and information architecture planning.
Website Design
Design That Converts. Not Just Design That Looks Good.
We combine research-driven UX strategy with pixel-perfect UI execution. Every screen we design is tested against real user behaviour — because beautiful design that doesn't convert is just expensive art.
Service
8 technologies
5-step process
Service Overview
A clear look at what this service covers, how we approach delivery, and where it creates the most value.
There’s a fundamental difference between a website that looks impressive in a Dribbble screenshot and one that actually moves users toward a purchase, sign-up, or demo request. At Mavin Agency, design is never decorative — it’s a revenue strategy.
Our UI/UX team starts every engagement with user research and competitor benchmarking. We map the jobs users are trying to do, identify friction points in existing flows, and design experiences that guide — not confuse. You’ll receive high-fidelity Figma prototypes you can click through and test with real users before we write a single line of code. Changes at the design stage cost a fraction of changes at the development stage.
Deliverables
What We Deliver
Architecture, integrations, performance, and release-ready execution — without unnecessary scope fluff.
High-Fidelity Figma Prototypes
Interactive, clickable prototypes your team can test, share with investors, and hand to any development team — including ours — for accurate implementation.
SaaS Product Design
Onboarding flows, dashboards, data visualisations, and in-app experiences designed for SaaS metrics: activation rate, feature adoption, and churn reduction.
Brand-to-Web Translation
Already have a brand identity? We translate it faithfully to the web. Starting from scratch? We build a web-native visual identity that scales across every screen size and device.
Conversion Rate Optimisation (CRO)
Landing page design with proven CRO frameworks — clear hierarchy, trust signals, social proof placement, and CTA design that removes decision friction.
Accessibility-First Design (WCAG 2.1 AA)
Required for UK and EU public sector contracts. Best practice for US brands targeting federal or healthcare markets. We design to WCAG 2.1 AA as a baseline, not an afterthought.
Our Process
How We Work
A transparent workflow so your team always knows what happens next and when feedback is needed.
01
Research & Discovery
We audit your existing site (if any), interview stakeholders, and analyse your top competitors' UX patterns. Data informs every design decision.
02
Information Architecture
Before visuals, we map the sitemap, user flows, and navigation logic. This is where most agencies skip — and where most bad designs originate.
03
Wireframes & Low-Fidelity Concepts
We present structural wireframes for your feedback. Content hierarchy and interaction logic are locked in before visual design begins.
04
High-Fidelity Design in Figma
Full-colour, component-based design in Figma. Responsive across desktop, tablet, and mobile. Annotated for developer handover.
05
Prototype Testing & Iteration
We build clickable prototypes and test against real user tasks. Findings drive a final iteration round before handover.
Global Reach
Regional Audience Callouts
How this service adapts to buyer expectations, compliance realities, and product constraints across your target regions.
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United States
American users have high design expectations. We study US market SaaS and eCommerce UX benchmarks to ensure your product doesn't feel generic against well-funded US competitors.
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Europe
WCAG 2.1 AA accessibility compliance is standard in our European design work. UK and EU public sector clients often require this — we build it in by default.
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Africa
We design for mobile-first consumption patterns dominant across Sub-Saharan Africa. Lightweight design systems that perform beautifully on mid-range Android devices and variable data connections.
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Middle East
RTL (Arabic/Farsi) layout support, culturally appropriate visual language, and design systems that can be mirrored between LTR and RTL without a rebuild.
FAQ
Frequently Asked Questions
Clear answers before you commit, scope, or sign off.
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Ready to Start?
Book a Free UX Audit — We'll Show You Where Your Website Is Losing Conversions.
Every business is unique. Let's talk about how we can tailor our website design expertise to help you reach your goals.
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